How do you set the bar for the healthiest, most delicious cup of coffee? Is it the way it’s grown or shipped? Is it the way it’s roasted or prepared?
The answer is yes, yes, yes, and yes to all those things–and more! The best coffee hits a high-standard for every step of the coffee production process from cherry to chalice. They call this complex combination of health and good taste The Purity Standard.
For Purity, a holistic approach to coffee and health is paramount. Their Director of Coffee, Ildi Revi, has used over twenty years of experience with coffee to inform a comprehensive list of benchmarks for health and taste.
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